Project Information

Project: Re-brand

Disciplines: Brand Identity

Client: Personal

Year: 2016

Proctor & Gamble has been a household name since the 1800's in the US. What stemmed this personal project was the lack of originality they create in the marketplace. Most cleaning products have similar branding with sheepish color palette and unmemorable identities. I wanted to create an experience that is simple, effective and original while tying back into there deep history of cleaning products in the US. www.jeremyedwardvolk.com